Award-winning retailers the Cheema family have relaunched their original store in Tile Hill, Coventry, under the Nisa fascia with added touches of the Malcolm’s brand.

The store features personalised messaging about offers and occasion-based eating picked out in green lettering, while range and merchandising for key categories have been devised in partnership with suppliers.

An extra 10m of chiller space has been added alongside enhanced presentations of fresh food and premium wine, with a new bakery fixture positioned at the back of the store.

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