Kit Kat Chunky Mint is to become a permanent fixture after fans voted it the 2013 Chunky Champion. Available to retailers from May 13, Nestlé will support the launch with a £2m media campaign, including outdoor, digital, and TV advertising, which will hit screens from June 3. This year’s initiative was 21% bigger than the original ‘Choose a Chunky Champion’ campaign in 2012, with a whopping £10.9m worth of bars sold during the eight week long promotion.
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