Premier Foods has introduced a sharing pot of Ambrosia Devon Dream.

The ambient dessert sauce, launched in a 260ml format in March 2013, is now 
available in a 468ml pot (rrp £1.39) in an effort to take on the ‘to share’ market.

The ‘fridge pack’ resealable pot is expected to deliver £2m in incremental sales, adding business for retailers by driving relevance with the modern-day family and targeting new consumption occasions.

The new size pot will be supported by a bespoke TV advertising campaign airing during the summer.

Ambrosia Devon Dream dessert sauce is currently worth £2.4m (SIG data to 25 January 2014).

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