Coca-Cola European Partners (CCEP) is launching Capri-Sun No Added Sugar Orange-Lemon 330ml.

The new Orange-Lemon flavour will be available from April and aims to appeal to the brand’s increasingly health conscious audience.

The launch of the new variant is being backed by a £500,000 digital campaign to appeal to the ‘always-on’ millennial consumer, and an 89p PMP will help retailers maximise sales as research shows that almost half (43%) of shoppers claim that they would be more likely to try a new line if it was sold in a PMP .

This new addition forms part of a strategy to offer shoppers more choice through low calorie options, which started with Capri-Sun No Added Sugar 200ml and Capri-Sun Fruity Water 200ml.