Halewood International has announced a new can format for its Crabbie’s Alcoholic Ginger Beer brand.

The new can format is aimed at offering a refreshing alternative to other canned brands dominating the market for 25-50-year-old males. Richard Clark, Halewood’s director of innovation, said: “The canned ale category has huge potential in the UK, but it requires new, innovative brands to retain consumer interest, and our new can format for Crabbie’s Ginger Beer should do just that.”

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