Emmi Caffè Latte has launched a #ZeroResolutions campaign to boost sales of its guilt-free iced coffee with no added sugar and lactose-free milk.

With only one in eight adults successfully keeping new year resolutions (ComRes2015) and eating healthily accounting for 31% of all resolutions made (YouGov2015), Emmi Caffè Latte is encouraging the idea that being healthy is a lifestyle, rather than a post-Christmas craze.

The brand is pushing #ZeroResolutions through social media and telling consumers to enjoy its Caffè Latte Espresso Zero (rrp £1.35) as part of a healthy lifestyle.