Ginsters is relaunching its sandwich range with new pack designs, new flavours and more fillings. The wider range includes pasta salad pots and new wraps all featuring the same design.

The revamped range will be available through Ginsters Van Sales across the Impulse Channel from Wednesday September 7.

The new pack designs feature photography of Cornish landscapes, which emphasises Ginsters’ Cornish heritage and provides greater stand out on shelf in order to appeal to both male and female consumers. The pack window has been enlarged to showcase the quality and freshness of the product inside. 

The range has been simplified to focus on favourites and uses colour coding to allow for clearer identification of the different proteins, whilst also helping retailers with their merchandising in store. New flavours include New York Deli and Chicken Fajita, as well as two limited editions – Brie, Bacon and Apricot Chutney and Ham Hock and Spiced Chutney.

The revamp sees an even greater focus on quality, with a number of the core lines being enhanced with more filling and British ingredients such as Barber’s Farmhouse Mature Cheddar.

A range of eye-catching point of sale material including wobblers, shelf barkers and posters will be available to help retailers increase awareness and drive sales of the new range in store.