Mars Ice Cream is causing a stir this summer with three new product launches. Limited edition indulgent ice cream bar Mars Chocolate Core (rrp £1.45) sees classic Mars Ice Cream bars infused with a dark chocolate centre. The firm is also releasing an almond variant of the Galaxy ice cream stick (rrp £1.45), and Mars and Snickers ice cream bars are now available in mini format in multipacks of 10 (rrp £3.49). The firm claims to have had a successful 2012 with Mars, Snickers, Maltesers and Bounty ice creams all featuring in the top 20 singles.
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