Molson Coors announces Carling Zest roadshow sampling campaign

Molson Coors is taking Carling Zest on the road this month, giving consumers the chance to sample the drink.

Running until the end of August, the roadshow will encourage consumers to ‘Discover a different kind of Carling’ through its citrus and red berries variants.

The tour will visit 17 towns and cities as well dropping off Carling bottles to selected offices around the country.

Carling brand director Jim Shearer said: “The success of Carling Zest Citrus was overwhelming and we look forward to exciting consumers with our newest flavour in the Zest range, red berries.”