Frozen drink brand Slush Puppie has launched a range of ice poles in time for the summer.

The product, made with genuine Slush syrup, will be available in a combination of ambient multipack and impulsive ready frozen formats in four flavours: Blue Raspberry, Cola, Strawberry and Lemon & Lime.

The Ice Poles will be packaged in a 15-pack (rrp £1) to be retailed ambient and also a box of 60 (rrp 25p each or 5 for £1), which enables retailers to sell them frozen or individually.

The company also plans to launch Slush Pops, which are plastic batons sold in ambient eight packs (rrp £1).

Josie Patrick, head of R&D at Slush Puppie, said: “Slush Puppie is a nostalgic brand loved by all ages; it can be seen for many as their childhood memories while youngsters today enjoy a Slush Puppie on a day out. The new Ice Pole format opens up a wider market for Slush Puppie allowing consumers to enjoy the iconic brand in their own homes amongst friends and family.”

Slush Puppie Ice Poles are available to purchase from a range of wholesalers including Hancocks, Dhamecha, Bestway, Parfetts, Blakemore and other independent wholesalers. For more information contact World of Sweets on 01509 211538.