Princes has announced a TV advertising campaign to support the no added sugar Jucee soft drinks.

The campaign will build on the success the brand has seen from TV sponsorship to date, and will run across mainstream and digital channels including ITV, Channel 5, Disney and Nickelodeon. The slots have the potential to reach nearly half of parents with young children, and almost 60% of children themselves.

The 30 second TV advert features the entire Jucee product range including squash, 100% pure fruit juice and juice drinks. The adverts will feature the ‘Jucee Crew’ characters, based on the fruit flavours across the range.