While sales in the independent sector continue to outperform the market, with the latest data from SalesOut showing a 6.35% MAT growth, frozen food sales have remained flat for stores.

This is despite increased consumer interest in the frozen food category as a whole, which has seen a revival during the recession as it answers consumer demands for best value, practicality and a way to reduce food wastage within shoppers’ grocery spending.

SalesOut’s commercial director Steve Collins attributes this in part to the success of specialist frozen food retailers in attracting consumers’ shopping pounds.

“Interestingly, the value proposition of frozen food, together with the availability of frozen food retailers, has seen people making specific frozen food trips, and this has reduced the number of sales opportunities for other retailers,” he explains.

“Despite this, there is still an opportunity for the independent sector. Indeed, a well-stocked and well-presented freezer, with clear labelling and neat merchandising, presents a significant sales opportunity for every independent retailer. Consumers continue to expand their shopping in independent stores to include traditional groceries, and the locality of the store supports spontaneous quick meal solutions that are synonymous with the frozen category.”

Furthermore, consumers are said to have returned to family meal times including the traditional Sunday Roast Dinner as comforts and nostalgia have become increasingly important in the recession.

SalesOut has produced a category health check of the minimum recommended range of frozen products in the independent sector, taking a cross-category approach to ensure the inclusion on single meal solutions and meal components.

The key products are as follows:

AUNT BESSIE YORKSHIRE PUDDINGS 12s
MCCAIN OVEN CHIPS S/CUT 907g
MCCAIN HOME FRIES OVEN CHIPS 1.5kg
MCCAINS FRIES TO GO (3X90g) 270g
B/EYE GARDEN PEAS 454g
MCCAIN HOME FRIES 750g
B/EYE GARDEN PEAS 900g
AUNT BESSIE ROAST POTATOES 907g
AUNT BESSIE HOMESTYLE OVEN CHIPS 1kg
OWN LABEL 2 GARLIC BAGUETTES
B/EYE FISH FINGER COD FILLET 10s
B/EYE ORIGINAL BEEFBURGERS 4s
YOUNGS GS ADMIRAL PIE 340g
CH/TOWN D/DISH P/RONI PIZZA  2x170g
B/EYE CRISPY CHICKEN DIPPERS 275g
B/EYE 8 FISH FINGER IN BATTER 240g
B/EYE CRISPY CHICKEN 2s
D/OETKER RISTORANTE M/RELLA 335g
G/FELLAS PIZZA T/C PEPPERONI 328g
B/EYE PLATTER ROAST BEEF 340g
B/EYE CURRY/RICE CHICKEN 312g
B/EYE CHICKEN BURGERS 4s
G/TEXAS PIZ P/RONI 9"  420g
B/EYE PLATTER ROAST CHICKEN 368g
CH/TOWN D/DISH CHEESE PIZZA  2x160g
D/OETKER RISTORANTE SPECIAL 330g
OWN LABEL 10 GARLIC BREAD SLICES 260g
G/FELLAS PIZZA T/C CHEESE 296g
MCCAIN OVEN CHIPS S/CUT 1.81kg
B/EYE 100% BEEF QUARTER POUNDER 4s
B/EYE 10 OMEGA 3 FISH FINGERS 300g
OWN LABEL C/CUT OVEN CHIPS  1kg
B/EYE 12 POTATO WAFFLES 680g
B/EYE POTATO WAFFLES 4s
OWN LABEL GARDEN PEAS 907g
AUNT BESSIE YORKSHIRE PUDDINGS 12s
MCCAIN OVEN CHIPS S/CUT 907g
MCCAIN HOME FRIES OVEN CHIPS 1.5kg
MCCAINS FRIES TO GO (3X90G) 270g
B/EYE GARDEN PEAS 454g
MCCAIN HOME FRIES 750g
B/EYE GARDEN PEAS 900g
AUNT BESSIE ROAST POTATOES 907g
AUNT BESSIE HOMESTYLE OVEN CHIPS 1kg
OWN LABEL 2 GARLIC BAGUETTES
B/EYE FISH FINGER COD FILLET 10s
B/EYE ORIGINAL BEEFBURGERS 4s
YOUNGS GS ADMIRAL PIE 340g
CH/TOWN D/DISH P/RONI PIZZA  2x170g
B/EYE CRISPY CHICKEN DIPPERS 275g
B/EYE 8 FISH FINGER IN BATTER 240g
B/EYE CRISPY CHICKEN 2s
D/OETKER RISTORANTE M/RELLA 335g
G/FELLAS PIZZA T/C PEPPERONI 328g
B/EYE PLATTER ROAST BEEF 340g
B/EYE CURRY/RICE CHICKEN 312g
B/EYE CHICKEN BURGERS 4s
G/TEXAS PIZ P/RONI 9"  420g
B/EYE PLATTER ROAST CHICKEN 368g
CH/TOWN D/DISH CHEESE PIZZA  2x160g
D/OETKER RISTORANTE SPECIAL 330g
OWN LABEL 10 GARLIC BREAD SLICES 260g
G/FELLAS PIZZA T/C CHEESE 296g
MCCAIN OVEN CHIPS S/CUT 1.81kg
B/EYE 100% BEEF QUARTER POUNDER 4s
B/EYE 10 OMEGA 3 FISH FINGERS 300g
OWN LABEL C/CUT OVEN CHIPS  1kg
B/EYE 12 POTATO WAFFLES 680g
B/EYE POTATO WAFFLES 4s
OWN LABEL GARDEN PEAS 907g

Topics