![WG-4003[58]](https://d2dyh47stel7w4.cloudfront.net/Pictures/274x183/4/5/1/353451_wg400358_6083.jpg)
Latest Alcohol News
-
Features and analysisAston Manor expands Crumpton Oaks range with strawberry and berry flavours
Aston Manor has introduced two new flavours to its Crumpton Oaks range
-
Product NewsPeroni launches consumer loyalty platform to boost retailer sales
There are opportunities for retailers to integrate their own loyalty programmes on the platform such as money-off offers
-
Product NewsSuntory debuts wine-based RTD La Casera
La Casera will be launched into convenience later this summer
-
Product NewsSix RTDs that turned heads at the National Convenience Show
From new flavour innovations to a brand trying to reinvent the ‘Happy Hour’ at home, the National Convenience Show was buzzing with alcohol RTDs
-
Product NewsBrewDog launches £10 meal & pint on-pack promo
The craft beer brand is celebrating the 18th birthday of its first ever beer to be produced
-
Product NewsDolly Parton’s wine expands into convenience through Booker and Nisa
The brand first launched exclusively into Asda last September
-
Product NewsDaymer Bay mocktail multipacks launch into off-trade
It follows a ’successful’ 2023 on-trade launch
-
Product NewsAccolade Wines unveils new retailer support platform
The platform provides exclusive category insights, optimised store planograms and POS materials
-
Product NewsAbsolut Vodka & Sprite innovates with new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
-
Product NewsCarlsberg Britvic's 1664 Bière 0.0% hits off-trade
The launch will be backed by a ’multimillion-pound’ campaign from April
-
Product NewsLemon Lager added to Lucky Saint alcohol-free range
The NPD combines the brand’s original Superior Unfiltered Lager with ‘a squeeze of lemon juice’
-
Product NewsLucky Saint joins the Portman Group as its first alcohol alternative member
The Group is welcoming Lucky Saint as an associate member - the first alcohol alternative company in its history
-
Features and analysisScottish Anti-Illicit Trade Group relaunches to combat counterfeit crime
The Scottish Anti-Illicit Trade Group has relaunched this month, with the aim of combating counterfeiting in Scotland
-
Product NewsAperol adds RTD spritz to portfolio
Aperol’s ‘convenient’ tipple was designed for ‘ease of serve and consistency’
-
Product NewsCîroc launches limited edition Strawberry Limonade
It marks the brand’s first coloured liquid
-
Product NewsWray & Nephew lowers its ABV in convenience exclusive NPD
Renowned for its 63% ABV Overproof white rum, it has launched a limited edition variant bottled at 43% ABV
-
Product NewsCarling brings back Emirates FA Cup on-pack promotion
In past years, the beer brand’s on-pack promotions have helped drive sales for retailers, said owner Molson Coors
-
Product NewsCamo Mango added to Four Loko RTD range
The new mango variant will be available later this month
-
-
Product NewsNew cherry variant of Jack Daniel’s & Coca-Cola launched
It is the first flavour innovation in the Jack Daniel’s & Coca-Cola RTD lineup
