Latest Alcohol News – Page 28
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Product NewsWKD grows partnership with Love Island for summer campaign
WKD is growing its relationship with Love Island this summer with a series of TV ads, on-pack executions, and a social media campaign.
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Product NewsWhitley Neill Gin debuts £1m campaign
Whitley Neill Gin has launched a brand new £1m advertising campaign which taps into summer al fresco eating occasions.
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Product NewsBrewDog debuts carbon negative credentials campaign
BrewDog has launched a new campaign focusing on its work as the world’s first carbon negative brewery.
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Product NewsLoah Beer Co. adds lime option to range
Loah Beer Co. has expanded its low alcohol range to include a lime variant.
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Product NewsSpirits in focus
C-Store’s Sarah Britton looks at the latest spirits hoping for scorching sales this summer
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Product NewsPernod Ricard debuts Jameson Orange into the convenience channel
Jameson Orange will be available in Booker and Costco from mid-August.
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Product NewsBrothers Cider returns to festivals
The fruit cider brand is set to reach 1.3million consumers this summer
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Product NewsMermaid Gin launches RTD format
Mermaid Gin has launched its first-ever RTD – a blend of its signature award-winning gin paired with Indian light tonic.
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Product NewsCarling launches golden ticket giveaway for football fans
Twenty golden tickets are up for grabs in the new Carling promotion.
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Product NewsEcho Falls to roll out new look for Fruit Fusions 5.5% and 9.0% ranges
The new look is designed to enable customers to better differentiate between the two ranges.
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Product NewsJJ Whitley Vodka £3.5m campaign launched
JJ Whitley Vodka has announced the launch of its first ever ATL campaign.
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Product NewsNew 'Funshine' campaign launched for Malibu
Pernod Ricard has launched a new global media campaign for Malibu.
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Product NewsVote for The Retailers’ Favourite Product Launch
Have your say on the top product launch of the past year by voting in The Retailers’ Favourite Product Launch.
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Product NewsEcho Falls pamper promotion unveiled by Accolade Wines
Accolade Wines’ Echo Falls brand has unveiled a new ‘Luxury Pamper Night In’ promotion.
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Features and analysisHow I grew my sales and customer base with an online tasting
Day-Today retailer Mandi Duncan tells C-Store’s Sarah Britton about the success of her first virtual whisky event
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Features and analysisC-stores win Euro 2020 with record-breaking sales
England may have lost, but convenience stores who supported the tournament have been victorious.
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Product NewsTreasury Wine Estates launches 19 Crimes hard seltzer
Treasury Wine Estates’ 19 Crimes brand has entered the hard seltzer category.
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Product NewsSmokehead Whisky reveals first Single Malt premix in a can
The RTD will be available in two flavours.
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Features and analysisRetailers ready to score ahead of England-Germany game
Retailers prepare for the crucial Euro 2020 game against Germany.
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Product NewsSmirnoff Raspberry Crush launched in the UK
Smirnoff Raspberry Crush will be available from 12 July.