Latest Alcohol News – Page 30
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Product NewsNew bottle design and lower ABV for Kahlúa
Kahlúa has launched a new bottle design featuring stronger coffee cues and a new brand image.
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Promotional FeatureHow to boost your post-lockdown spirits sales this summer
With restrictions heavily impacting shopper habits over the past year, the convenience channel has experienced strong sales uplift in the alcohol category. How can retailers maintain this trend?
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Products In DepthFive things you need to know about Summer Events
The summer of sport offers a host of opportunities for savvy retailers
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Product NewsPimm's adds Sundowner variant to range
Diageo has expanded the Pimm’s range with the new Sundowner variant.
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Product NewsNew Doom Bar fridge pack arrives in off trade
Sharp’s Brewery has launched a new Doom Bar ‘fridge pack’.
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Product NewsCîroc unveils limited edition Summer Citrus variant
Vodka brand Cîroc has added a limited edition ‘Summer Citrus’ variant to its range.
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Product NewsBrothers Cider launches Toffee Apple Alcohol Free
Brothers Cider has entered the alcohol free category with the launch of Toffee Apple Alcohol Free.
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Product NewsBud Light launches Boxheads campaign
Bud Light has announced the new Boxheads brand campaign to celebrate its role as the Official Beer of the England Men’s Team.
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Product NewsHeineken unveils UEFA Euro 2020 limited edition bottles
Official partner of the UEFA Euro 2020 Heineken has launched a limited edition range of bottles.
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Product NewsLambrini launches new RTD four-pack
Lambrini has expanded its ready to drink range with a new four-pack format.
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Product NewsWKD announced as official alcohol partner of Love Island
WKD will be the official alcohol partner of ITV2’s Love Island which will be back on air this summer.
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Product NewsHeineken debuts new sustainable cider brand Inch’s
Heineken has launched a new sustainable cider made from 100% British apples.
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Product NewsTennent’s Lager launches Summer of Football promotion
Tennent’s Lager has launched a new promotion in preparation for the upcoming Summer of Football.
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Products In DepthTen things you need to know about beer & cider
Premiumisation, sustainability and value all have an increasingly important role to play in 2021 when it comes to beer and cider sales.
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Product NewsSpar expands wine range to include bag in a box options
Spar is to add four new wines to its range, including two in the bag in a box format.
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Product NewsSandford Orchards adds four-pack format to Devon Red cider
The four-pack of cans is designed for outdoor drinking occasions.
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Product NewsKopparberg launches flavoured vodka range
The new range is available in Lemon, Passionfruit and Strawberry & Lime variants
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Product NewsLindeman’s debuts campaign focusing on sustainability
Treasury Wine Estates’ Australian wine brand, Lindeman’s has released a new £1m integrated marketing campaign, Step into The Sunshine.
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Product NewsBeefeater ready to drink range launched into convenience channel
Pernod Ricard UK has unveiled a new range of ready-to-drink (RTD) cans for its Beefeater brand.
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Product NewsPinkster unveils new spritz offering
Pinkster has entered the spritz market with the launch of Pinkster Spritz, a lower-abv spirit drink.