Latest Alcohol News – Page 60
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Product NewsDiageo extends Baileys range
Diageo has expanded the Baileys range to include a new luxury chocolate flavour.
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Product NewsPernod Ricard’s Oddka range hits the UK
Pernod Ricard is set to launch its Oddka range of vodkas with unusual flavours to the UK market.
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Product NewsFreixenet launches Mia range into convenience
Freixenet’s Mia sparkling wine range is now available in the convenience channel.
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Product NewsAbsolut Vodka launches pricemarked pack
Absolut Vodka is launching a £13.49 pricemarked pack for its 50cl bottle.
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Product NewsMaxxium UK extends pricemarked range
Maxxium UK is extending its range of pricemarked packs for its spirits brands The Famous Grouse, Jim Beam White, and Teacher’s.
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NewsGovernment scraps plans for alcohol minimum pricing
The government today scrapped plans to introduce minimum unit pricing for alcohol in England and Wales.
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Product NewsFoster’s celebrates vintage year with glass promotion
Foster’s drinkers have the chance to win a vintage beer glass as part of the brand’s 125th anniversary celebrations.
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Product NewsWKD launches Orange and Green variants
WKD is set to launch two new variants – WKD Orange and WKD Green – as well as new pack formats for WKD Blue.
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Product NewsStowford Press makes nationwide TV debut
Westons Cider has unveiled its first-ever nationwide TV advertising campaign for Stowford Press.
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Product NewsKopparberg back on TV as part of £10m campaign
Kopparberg has launched a new UK advertising campaign focusing on the brand’s heritage.
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NewsBella Vie launches on-pack 'manicure' promotion
Wine brand Bella Vie has unveiled a new on-pack promotion that will offer 168,000 free manicures to shoppers.
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Product NewsPeroni celebrates Italian heritage in new ad campaign
Peroni Nastro Azzurro has launched a new advertising campaign to celebrate its authentic Italian heritage.
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Product NewsGallo's Summer White in TV sponsorship
E&J Gallo Winery has announced a new TV sponsorship campaign to support Gallo Family Vineyards Summer White.
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Product NewsMajor summer campaigns for Malibu and Jacob's Creek
Malibu and wine brand Jacob’s Creek are the focus of Pernod Ricard UK’s most ambitious summer campaign to date.
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Product NewsDiageo launches pre-filled 20cl counter top unit
Diageo has announced the launch of a pre-filled 20cl counter top unit.
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Product NewsLambrini Cider introduces Cherry & Apple flavour
Halewood International is launching a new flavour for its Lambrini Cider brand to capitalise on the fruit-based flavour trend.
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Product NewsStrongbow Dark Fruit unveiled by Heineken
Heineken has added a new flavour to its Strongbow portfolio with the launch of Strongbow Dark Fruit.
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NewsWine: Lighten the load
By focusing on a mix of premium, lower alcohol variants and popular brands, retailers can shift their wine stock this summer
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NewsCider: Take your pick
Fruit extensions are big news in the cider market with new flavour mixes pushing category sales upward.
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NewsSpirits: Mixing it up
To get the best out of spirits and pre-mix, retailers need to combine traditional brands with innovation and value