Latest Alcohol News – Page 66
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News
Community Alcohol Partnerships expanded
Community Alcohol Partnerships (CAP) aimed at tackling underage drinking will be significantly expanded with an increased budget and will be run under the leadership of the government’s communities adviser Baroness Newlove.
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Product NewsHarveys Bristol Cream targeted at flower show
Maxxium UK is targeting visitors to Hampton Court Flower Show this summer with its new signature serve for Harveys Bristol Cream. The show is one of several high-profile events forming part of 'Harveys Half Hour' campaign. Sampling at the...
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Product NewsCarlsberg UK launches branded chillers
Carlsberg UK (CUK) is looking to help drive beer sales in the convenience sector with a range of branded chillers through chiller supplier Husky.
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Product NewsFoster’s raises the standard
Foster’s Gold, a premium version of the UK’s number one standard lager brand, is to be launched on July 18.
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Product News
Havana Club in Smeg fridge promotion
Cuban rum brand Havana Club is keeping things cool with its summer on-pack promotion offering consumers the chance to win Smeg fridges. The brand has teamed up with UK urban artist Remi/Rough to turn three Smeg fridges into pieces of art. Some...
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Product News
Jacob's Creek launches marketing activity for Wimbledon
Jacob's Creek is celebrating its status as the Official Wine of the Wimbledon tennis championships with marketing activity to drive awareness of the brand and its association with the All England Club. Bottles will carry neck collars offering...
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Product News
Molson Coors launches £5m Corona campaign
Molson Coors is digging deep into its pockets with a £5m marketing investment in Corona the largest in the brand's history. The spend includes the Corona Island campaign, running now through July, which gives consumers the opportunity to win...
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Product NewsHeineken UK launches red berry Bulmers 17 cider
Heineken UK is launching Bulmers No17 in June, along with a contemporary new look for all Bulmers' ciders. The new product is a 4% abv premium apple cider with crushed red berries, cut with a shot of lime. It will be available as a single 568ml...
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Product News
First Drinks offers Father's Day packages
First Drinks is giving a boost to retailers' whisky gifting options in the run up to Father's Day on June 19. New for this year is a gift pack of three Grant's miniatures, comprising one bottle each of the Family Reserve, Sherry Cask and Ale Cask...
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Product NewsBranded Wine - Cheers leaders
The nation’s thirst for wine shows no signs of diminishing, says Sonya Hook.
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Product NewsWine Tasting: Taste for adventure
Running a wine tasting may sound daunting, but there are real benefits for those ready to slurp and spit, reports Graham Holter
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Products In DepthCash In: BBQ - Liquid refreshments
With all of the food taken care of for your customers, it’s important not to neglect the lucrative alcohol side of things. A combination of last summer’s World Cup and fine weather fuelled a 5.2% increase (IRI total off trade) in the off trade beer market during the four weeks…
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Product NewsMaxxium UK launches Red Stag by Jim Beam
Maxxium UK has launched Red Stag by Jim Beam, the first flavoured bourbon for the UK market. Red Stag is made with four-year-old Jim Beam bourbon whiskey, slowly infused with natural black cherry flavours to produce a "sophisticated, well-rounded...
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News
Fury after Nisa raises alcohol prices
A group of Nisa members have accused the organisation of "overcharging" after alcohol prices advertised at the group's recent exhibition in Stoneleigh were raised before the deliveries were made. Carling was advertised at the show at...
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Product NewsThe lighter side
Australian wine brand Banrock Station is tapping into the trend for lighter drinking with a lower-alchol range with an abv of 5.5%. Constellation Wine, the company behind Banrock Station, says it has identified a £200m wine category opportunity in...
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NewsSouthern Comfort launches pmp for convenience sector
Southern Comfort has launched pricemarked packs for Southern Comfort 70cl exclusively to the convenience sector.
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Product NewsHeineken launches Champions League promotion
Heineken has launched an exclusive promotional pack in the off-trade offering the chance to win tickets to the 2011 UEFA Champions League final on May 28.Heineken UK is offering the promotion on its flagship imported lager to celebrate the brand’s…
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Products In DepthCash in: Cider - Core principles
Convenience retailers risk missing out on sales from this growing category if they fail to follow consumer trends in cider, points out Sonia Hook
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Product NewsCarling promotes the Perfect Pint
Drinkers can win their Perfect Pint Experience in the Carling's biggest promotion in more than five years. The Carling Perfect Pint Experience offers 13 million prizes from now until July 31. A unique code under the ring pull of cans offers a one in...
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Advice Guide
Think tank:That call's for a purchase
Georgina Wild of HIM gives some insight into how to increase beer sales