Latest Alcohol News – Page 71
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Product News
Jack Daniel's sounds iconic
Jack Daniel's is enlisting the help of top music artists to recreate some of the most iconic tracks and albums from recent eras.
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Product News
Budweiser makes its World Cup predictions
Budweiser, the Official Beer of the FIFA World Cup, has unveiled what it is calling its largest ever on-pack promotion, Predict & Win.
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Product News
John Smith's gets Kay back on pack
Actor and comedian Peter Kay is back as the face of John Smith's, reuniting the successful partnership of the No Nonsense TV ad campaign from 2002-2005.
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Product News
Savanna set of South Africa's spotlight
Savanna, the South African cider produced by Distell, is looking for a foothold in convenience with a four-pack of 330ml bottles.
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Product News
Mix and win with the new generation of pre-mixed spirits
C-Store’s alcohol category project kicks off with a guide to the fast-growing pre-mix spirits category
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Features and analysis
Election issues: Alcohol
Alcohol's role in health issues and anti-social behaviour puts it high on every political party's list of targets for reform, and its media profile will make booze a key battleground both in the election run-up and the first years of a new administration.
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Product News
Pimms in the hot seat
This month Diageo GB is launching an integrated campaign for the number-one selling summer spirit brand, Pimm's No 1.
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Product News
Smirnoff takes flavours outdoors
To add to the additional £2.15m marketing spend for Smirnoff Lime and Smirnoff Green Apple, a round of outdoor advertising has been launched for April.
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Product News
Scrumpy Jack takes to the fields
Scrumpy Jack is kickstarting the all-important spring trading period for cider with a national campaign offering consumers the chance to escape to the English countryside.
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Product News
Gaymers adds fruit
Gaymer fruit cider has been launched to add to Gaymers original and Gaymers pear ciders.
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Product News
Whyte & Mackay introduces 35cl format
Whyte & Mackay introduced three new 35cl packs at the Convenience Retailing Show last month.
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Product News
Lift your licensed sales
Georgina Wild of HIM addresses the key priorities for beers, wines and spirits shoppers
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Features and analysis
Make 2010 your year of good cheer
Convenience Store is launching a major category initiative to help you make the most of your alcohol fixtures. Here’s what you can expect
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Product News
New look and liquid for Sailor Jerry
Sailor Jerry Spiced rum has had a makeover with revised liquid and packaging. The drink is slightly less sweet, and the pack has a new label.
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Product News
Thorny issue for Gaymer
Gaymer Cider Company has launched a new advertising campaign for Blackthorn, part of a £2m multi-media marketing investment for the brand following its successful relaunch last year.
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Product News
Tuborg's got tickets for Glastonbury
Tuborg is offering five pairs of tickets to the sold-out Glastonbury festival.
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Product News
Guinness fires up for St Patrick's Day
Guinness is marking St Patrick's Day (March 17) with a programme of activity to help retailers make the most of the celebrations.
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News
Government backs community action on underage drinking
Local stores believe preventing underage drinking and anti-social behaviour requires a balanced approach – and now government agrees
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News
Support us or see alcohol sales slip
Manufacturers of alcoholic drinks should take care not to underinvest in c-stores after the demise of the Take Home Blueprint scheme, says a concerned Convenience Store reader. Dan Cock of Whitstone Stores in Devon warned suppliers that...