Latest Alcohol News – Page 73
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Features and analysis
Revealed: the top product launches of 2009
Data analysts SalesOut has compiled an exclusive list of the most successful product launches in the independent sector during 2009
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Product News
Blueprint drinks scheme halted
The Federation of Wholesale Distributors (FWD) has ended its Take Home Blueprint programme, which provided independent retailers with industry-agreed planograms and merchandising support in the alcohol category.
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Product News
Full of Pride
Fuller's London Pride is back on TV screens until the end of November, in prominent slots during international, Champions League and FA Cup football, Midsomer Murders and the new ITV drama, Murderland.
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Product News
Silver tequila
Diageo Great Britain (GB) has introduced Jose Cuervo Especial Silver, a new tequila variant which will replace Jose Cuervo Clasico.
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Product News
Stone's ginger getaway
Constellation Europe is targeting half a million consumers in the run up to Christmas, with a national promotion from Stone's Original Green Ginger Wine.
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Product News
Do the Lambrini this Christmas
Halewood International is putting a £1m pre-Christmas marketing push behind its Lambrini brand in a bid to drive sales growth in the traditionally busy pre-Christmas trading period.
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Product News
Stongbow takes a bow
S&N UK is to release a viral online advert for Strongbow as its new promotional campaign in cinemas.
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Product News
Get comfortable for Christmas
Southern Comfort is launching its biggest ever marketing campaign in the lead up to Christmas.
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Product News
stocklines: A new look for McEwan's
McEwan's, Scotland's number one off-trade ale, has been revitalised with a new look
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Product News
stocklines: New look for Glayva
Glayva has been given a new look to position the brand as a premium and contemporary drink that will appeal to a broader range of consumers
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Product News
stocklines: Crabbie's invests in comedy
Halewood International is to invest more than £3m in the run up to Christmas, with Crabbie's Alcoholic Ginger Beer becoming a sponsor for the British Comedy Awards 2009 on ITV1
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Product News
stocklines: Chilean wine on TV
Chilean wine producer Casillero del Diablo has launched a high-profile TV ad campaign to raise awareness of the brand in the run-up to Christmas
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Product News
stocklines: Grolsch's blond ambition
Grolsch is bringing its newest variant, Grolsch Blond, to the off-trade from this month
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Product News
Scots show off their responsible side
Scottish retailers have invited MSPs into their stores to see for themselves the efforts they are making to promote responsible drinking
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Product News
Retailers warned to watch out for fake spirits
Retailers have been warned to be on the lookout for counterfeit alcohol after raids in East London unearthed fake vodka containing dangerous levels of chemicals
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Product News
Wholesaler to Retailer: Diageo's spirit of discovery
Diageo's plan when it went in to remerchandise the spirits department at Batleys' West Bromwich depot was to make it easier for retailers to shop
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News
United front helps to cut youth drinking
A joint campaign involving police, youth agencies and trading standards has succeeded in reducing underage drinking by targeting young people and their parents plus stores and pubs
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Blog
Editor’s comment: No thinking on drinking
While the government is still patting itself on the back for the tobacco display ban, the attention of health professionals is predictably turning to alcohol
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Product News
Local lingo for Spar wine labels
Spar has adopted the language of locals for use on its wine labels to make wine speak more accessible to customers
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Product News
So beer it is...Merry Christmas!
Midwinter weather won't diminsh customers' appetite for refreshing lagers, ales and ciders this festive season