Category Management Guides
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Promotional FeatureNo- and low-alcohol: drive sales and profits in beer's fastest growing segment
Convenience stores have a key opportunity to drive sales by expanding their no- and low-alcohol beer range, attracting a growing number of consumers seeking moderate drinking options. Here Asahi shares its category management advice to drive sales.
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Promotional FeatureSoft drinks: driving sales this winter
Convenience stores are perfectly placed to capitalise on seasonal opportunities in the soft drinks category. CCEP shares its category management advice to drive sales.
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Promotional FeatureYogurts: focus on health to drive sales growth
A shopper focus on health is driving strong growth in the yogurts category. Gut health is one of the biggest trends convenience retailers should be tapping into, says Biotiful.
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Features and analysisHow to ensure effective category management
With the potential to have a huge impact on retailers’ performance, effective category management can boost sales and basket spend, as well as maximising profits and giving a competitive edge.
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Promotional FeatureConfectionery chocolate: providing versatile purchase opportunities
The versatile chocolate confectionery category covers many different shopping missions – self consumption, sharing and gifting to name a few. Here, Mondelēz International illustrates how independent and symbol retailers can maximise the opportunity in-store.
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Promotional VideoHow to cater to shoppers’ varying energy drinks needs and grow sales
The energy drinks category is booming. In this video, Britvic’s head of category management, Chris Newman reveals how successful category management can unlock value and drive sales.
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PodcastThe Recipe For Plant-Based Success: The Convenience Mix Podcast
The plant-based category is going from strength to strength, how can convenience retailers get in on the free-from act?
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Features and analysisFive top merchandising tips from CCEP for the soft drinks segment
Coca-Cola European Partners believes stocking a wide range of low and no-sugar variants is vital
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Features and analysisWhat are the key trends in the soft drinks category?
Affordability and the rise of in-home occasions will increase in importance, says Mark Cumming of Coca-Cola European Partners
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Features and analysisCCEP: ‘Core segments for convenience are cola, energy and flavoured carbonates’
Mark Cumming from Coca-Cola European Partners discusses the growing importance of soft drinks to convenience stores
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Dear JacWhat categories should you cut from your store?
Looking to cut back on unprofitable products? Dear Jac speaks to a retailer who is culling low margin categories.
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Features and analysisTake back control of your ranging
Overwhelmed by changing ranges? IRI’s head of convenience Stephen Lampard discusses how to get the most from them.
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Interviews and Profiles‘Time for retailers to be brave and bold’
Retail director of Sodexo Dev Dhillon shares insights on how store owners can retain customers coming out of lockdown.
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Advice Guide
Sugar confectionery: The heat is on
Strike a balance between exciting NPD and consumer favourites to ensure your sugar confectionery sales stay sweet this summer, says Sarah Britton
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Advice Guide
New Sugro website offers product category information
Sugro has launched a new trade website, intended to provide retailers with free information on key categories
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Products In DepthCash in: Worldly foods - Worldly wise
Are you up to date with what’s happening in the world food arena? Tracy West takes you on a tour of the latest trends in global cuisine
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Advice GuideWholesaler to retailer: Batley's, Birtley, Coutny Durham - Message from Mars
Retailers who are members of the Batleys depot at Birtley, Chester-le-Street in County Durham, can now benefit from a texting system which alerts them to when Mars representatives will be in the depot, dishing out a special deal.
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Advice GuideIn-store services: Powers of attraction
Providing additional services can mean shoppers make a beeline straight for you – and spend more while they’re there. Aidan Fortune looks at the options
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Advice Guide
SalesOut smart facts: The best new launches of 2010
New launches are the key to invigorating the main convenience product categories. The best ones from 2010 are listed here...
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Advice Guide
HIM think tank: how to add some Christmas cheer
Georgina Wild of HIM offers some hints on squeezing out more sales in the run up to Christmas