With the UK being a nation of snackers, the bagged snacks category is strong and resilient. Here, KP Snacks explains why the correct approach to category management can have a significant impact on sales.
KP Snacks’ ‘25 to Thrive’ ranging advice helps retailers bag their share of bagged snacks growth in a thriving market. The impartial category advice, which includes a core recommendation of must-stock SKUs, helps retailers to capitalise on the strength of bagged snacks, driving sales of this crucial impulse category, which is now worth just under £4.4bn and growing strongly at +8% [Nielsen IQ].
‘25 to Thrive’ has been carefully crafted using the latest, in-depth category insights to ensure an optimised fixture. The recommended range covers the crisps, snacks, nuts and popcorn (CSNP) segments, delivering breadth and depth to meet today’s shoppers’ needs with something for all snacking occasions and missions.
KP Snacks has worked with independent retailers to put its ‘25 to Thrive’ advice into practice and help drive category sales. The results speak for themselves – on average, retailers saw a +15.3% [KP Snacks] uplift in their bagged snacks sales by implementing the ‘25 to Thrive’ advice.
Retailer testimonials: why ‘25 to Thrive’ works for us
Koyes Miah, from City Centre News in Salford, has driven sales by giving best-sellers more space and prominence in line with the ‘25 to Thrive’ guidance, adding variety with the introduction of popcorn and new SKUs, including Discos Cheese & Onion (£1.25 PMP).
Miah says: “We have been really happy with the changes. It has been good to understand what the best-selling SKUs in the market are and we have made sure that each of these has a couple of facings. Adding popcorn into the range and even putting them in a dump bin has definitely had an impact and we will keep them in the range.”
Meanwhile, Kenny Chupe, from Our Local in Moston, has also achieved snack sales success through the ranging trials. While the store had a strong range already, best sellers needed more visibility and the introduction of a broader range of price points, including PMPs, helped drive sales and customer satisfaction.
Chupe says: “Taking part in the ’25 to Thrive’ ranging trials has been a really positive experience and I’m very happy with how top-selling bagged snacks products are now displayed in my store. I’ve seen a massive uplift in sales of bagged snacks, particularly for best-sellers which now have double-facings, including Hula Hoops Big Hoops BBQ Beef and McCoy’s Salt & Malt Vinegar (both £1.25 PMPs).”
Watch Kenny Chupe implement ‘25 to Thrive’ ranging advice and learn from his success in the video below:
Top tips to drive sales
1. Stock the best sellers that shoppers want: Familiar favourites like Hula Hoops Big Hoops BBQ Beef, the best-selling PMP in the CSN category, play a vital role in driving sales.
2. Focus on PMPs to demonstrate value: £1.25 PMPs represent 61% of Independent retailers’ sales [Nielsen].
3. Stock brands that shoppers know and trust: 43% of sales go through the top 5 brands [Nielsen IQ], so give the most prominent space and more facings to big brands.
4, Stock a range of price points to suit every pocket: The ‘25 to Thrive’ range covers a wide value spectrum, featuring Space Raiders in 40p PMPs, the UK’s NO.1 singles PMP, alongside popular £1.25 PMPs with this format growing +12.8% [Nielsen IQ].
5, Provide a wide range of products to meet all of your shoppers’ needs: Make sure that your range contains nuts, popcorn and your local favourites to meet a wider variety of snacking occasions and missions.
Planning your shelf
Catering to lunchtime occasions and consumer missions to satisfy hunger between meals, McCoy’s and Hula Hoops Big Hoops £1.25 PMPs perform well, with best-selling SKUs from these brands benefiting from double-facings. Meanwhile, positioned together on the top shelf to maximise sales, popcorn and nuts cater to evening snacking occasions, with these segments both growing +7.5% [Nielsen IQ]. Delivering an ideal choice for a quick and affordable snack, lower-priced PMPs should be grouped on the bottom shelf to aid navigation.
Positioning brands together also assists shoppers, with brands representing the primary navigation points in the category.
Products you should stock
Check out the performance of some of KP Snacks’ leading bagged snacks brands in the gallery below (click on the caption to see the key figures):
Sources: 7-10 Nielsen IQ, Total Coverage, Total Value, MAT 18.05.24
To find out more
You can find the ‘25 to Thrive’ guide featuring KP Snacks’ recommended range here.
