Mars Chocolate is resurrecting 50s icon Audrey Hepburn for its latest Galaxy ad, which revives its ‘why have cotton when you can have silk’ strapline. The star is brought back to life using cutting edge CGI technology to create never-before-seen footage of Audrey in a Galaxy advert. The 60-second advert airs this Sunday during ITV1’s Mr Selfridge, and will be supported by consumer and trade advertising, press, sampling, digital activation and PR.
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