Consumers can win up to £100,000 in Mento’s Shake Your Money Maker on-pack promotion.
Launching across 11 of the brand’s chewing gum and sugar confectionery lines, the competition urges consumers to shake their packs in front of a webcam to reveal cash prizes on the brand’s Facebook page.
Brand manager Claire Powley says: “Last year’s Mentos on-pack promotion to win holidays was a great success but was only on the multi-pack of Mentos rolls. This year we have extended the campaign to eleven different lines from our range, spanning across multiple chewing gum lines as well, to give more consumers in more stores the opportunity to take part and win fantastic prizes”.
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