Haribo Supermix is making a return to TV, showcasing its new soft and creamier mix with the brand’s latest Kids’ Voices creative.

As part of a £1.3m investment, Supermix will be on air for nine weeks from July 23. The new advert features a rock band who, upon opening a pack of Supermix, reveal their softer, more childlike side. A rock version of the Haribo jingle also features in the creative.

Hayley Nixon, marketing manager at Haribo UK, said: “Supermix is packed with soft eating experiences which we have enhanced with a new mix. This has been brought to life perfectly though our new TV creative and our use of characters - an unlikely group of softies who capture the soft side of Supermix.

“Creating a strong contrast between the hard exterior, which is typically portrayed by a rock band, and the softer feelings that Supermix evokes has resulted in a fun yet familiar concept.”

The updated Supermix, focussing on four shapes in more vibrant colours and creamier flavours, comes in a 140g bag with an rrp of £1.29.