All Diageo articles – Page 2
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Promotional FeatureBig spirits brands and what they can do for c-stores all year round
While there is plenty of NPD still ongoing in the UK spirits market, in times of financial stress, consumers tend to revert to brands they know and trust. Here, Diageo explains why major spirits brands are the best option for c-stores looking to maximise sales.
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Products In DepthSeven things you need to know about Spirits & RTDs
Shake up your offer to make the most of summer cocktail season
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Product NewsDiageo releases Captain Morgan Strawberry Daiquiri RTD
The canned cocktails are available in plain and pricemarked packs
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Product NewsNew global brand campaign served up by Tanqueray
This is Tanqueray’s first global campaign since 2018
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Product NewsDiageo and Smirnoff launch responsible drinking campaign
Diageo and Smirnoff have launched a new global campaign ‘Drops of Advice’ encouraging people to drink responsibly during the holidays
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Product NewsCîroc’s first-ever British TV campaign makes its debut
Cîroc has launched its first TV advert in Great Britain featuring celebrities such as Winnie Harlow, Bimini, and Krept & Konan
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Product NewsSmirnoff Cherry Drop added to flavoured vodka range
Smirnoff Cherry Drop will be available in a 70cl bottle from February 2023
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Product NewsGordon’s adds Premium Pink Gin and Lemonade RTD
The Premium Pink Gin and Lemonade is available in a 250ml can
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Products In DepthEight things you need to know about the 2022 World Cup
Find out how to hit the back of the net this winter
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Product NewsSmirnoff adds Mango & Passionfruit flavour to RTD range
Mango & Passionfruit Twist is the latest flavour to be added to the Smirnoff RTD range
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Products In DepthNine things you need to know about Big Night In
With money a concern, staying in is the new going out for many Brits. How can retailers capitalis on the Big Night In?
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Product NewsSmirnoff adds Berry Burst to flavoured vodka range
Berry Burst will be available across the off-trade and on-trade from September 2022
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Features and analysisProduct Showcase: Spirits for Father's Day
We take a look at some of the latest spirit launches that may catch consumers’ imagination in the run up to Father’s Day
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Product NewsCîroc Summer Citrus returns as permanent line to vodka range
Cîroc is re-launching its bestselling Summer Citrus flavour as a permanent fixture within its super-premium vodka portfolio
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Products In DepthSix things you need to know about Beer & Cider
A summer without restrictions approaches and it’s time for retailers to get their beer and cider offer ready
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Product NewsGuinness launches Cold Brew Coffee Beer
The drink is set to appeal to both beer and coffee fans
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Product NewsDiageo launches Gordon’s Premium Pink 0.0%
Gordon’s Premium Pink 0.0% is designed to cater for the growing number of people seeking non-alcoholic options
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Product NewsSmirnoff adds Raspberry Crush and Lemonade option to RTD range
The new flavour will be available from 6 April in a 250ml can
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Product NewsGordon’s launches new Tropical Passionfruit flavour
Gordon’s Tropical Passionfruit Distilled Gin is the brand’s latest new flavour
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