In financially tough times, consumers are reaching for brands they trust to offer value - which means major opportunities for those taking on franchises.
Britain is a country that loves its booze. In 2021, the value of the UK alcoholic drinks market reached £46bn, and this positive growth is expected to continue, with sales forecast to reach £60.9bn in 2026.
But there’s no getting around the fact that there are tough times ahead for consumers, with incomes being stretched further than ever before amid spiralling housing costs and the ongoing cost-of-living crisis.
That’s where Bargain Booze comes in. Now one of the most sought-after franchises on the high street, the market-leading brand inspires loyalty and engagement across a broad customer base. Key product lines include discounted craft beer, lager, cider, wine, spirits, soft drinks, e-cigs, snacks, confectionery and groceries, and the brand leads the market in adapting fast to new consumer purchasing behaviours, often bringing NPD lines first to market.
Significant investment into the brand over the past three years has assured a future at the forefront of franchised off licensing, led by a team with immense knowledge and expertise across off licence, retail and convenience.
So what is it like to be a Bargain Booze franchisee?
Franchisees receive all the tools they need as part of a turnkey solution - giving consumers the best choice, the best service and best value on the high street. You will be your own boss, but with the team beside you every step of the way. Your fellow experienced franchisees are only too pleased to share experiences to help and support you on your journey, and you can expect the full support of the company, from your own EPOS system and branding, to marketing POS and digital support.
The franchise model enables you to have multiple centrally controlled stores, with market-leading deals to encourage your customers to spend more, plus an extensive impulse and soft drinks range to compliment the off-licence offer.
It’s all about the products
It’s a best-in-class alcohol range at Bargain Booze, with one of the biggest premium spirits and premium beer ranges, including more than 1,400 BWS lines. The buying team are experts in their field, using supplier-led data, customer insights and competitor knowledge to create a winning proposition, and as a part of the Bestway Group, they are one of the first to market choices by suppliers for NPD, driving trend and growth areas.
What’s more, they help franchisees centre their offers around CACI industry data, using leading data analytics to drive performance, and franchisees have the flexibility to tailor their offers to what they know will work in their area, whether that’s premium spirits, premium ales or vape.
Support for success
The support package is also first-class, with regular field team visits to help grow your business, seven-day support from the customer care team, a fully managed EPOS and back office system to save time and cost, plus up to 14 days’ credit terms on purchases and up to 4% rebate scheme.
Whether you are an experienced retailer or new to retail, you’ll be supported to create a winning business, with guidance on range, layout and pricing support, plus a monthly review including sales and cash flow data. You’ll get guidance with business needs, staff, and personal issues affecting your business, and on how to increase sales and margin.
Even the delivery teams go the extra mile – they won’t just leave stock at your door, but will bring it inside!
Marketing that makes a difference
Bargain Booze’s social media platforms are a powerful way to reach and engage with new audiences, where they focus on raising awareness of the brand and product range. Campaign content differs between channels, including the sector-leading Facebook page and the recently launched TikTok, targeting a new audience in the Gen Z demographic by having fun with the brand personality. Suppliers have also been excited to get involved with this channel, creating collaborations and showcases.
Significant investment in national advertising is another ongoing feature for franchisees, with PoS kits posted every four weeks to support seasonal and event-driven promotions (an implementation guide is also provided every four weeks to guide retailers through each promotion implementation).
And on a local level, marketing launch packages are provided for each new store opening, along with advice for franchisees looking to drive sales locally. Meanwhile, industry-leading local search optimisation ensures stores are discoverable across search engines, as well as on the local page for each store on the Bargain Booze website, to ensure customers can find the brand they love quickly and easily, and ensure your business is booming.
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