All Ferrero articles
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Product NewsKinder Bueno targets Gen Z with £6m campaign
Ferrero UK is driving awareness of Kinder Bueno with a new heavyweight campaign
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Promotional FeatureHitting the sweet spot for year-round confectionery success
With appeal across families, confectionery is a category that should generate year-round success for retailers. Discover key tips to bring in new consumers to the category in your store and retain the loyalty of existing shoppers.
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Promotional FeatureWhy premium ice cream can get your tills ringing this summer
Summer is the time to tempt shoppers with your ice cream offering, but with ever-changing demands, what are the biggest opportunities this year and how can you win with shoppers in this category? Ferrero UK explains how premium options and innovation can help draw shoppers in.
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Product NewsFerrero launches summer celebration retailer competition
Ferrero UK is launching a retailer competition, offering the chance for one store to win a grand prize of a summer bank holiday celebration package
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Product NewsFerrero enters premium ice cream category with new range
Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello will be available in single-stick and multi-pack options
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Products In DepthSix things you need to know about Easter
Despite cost-of-living woes consumers are set to shell out in c-stores this season
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Product NewsAtul Sodha: Why working with reps is a no brainer this Christmas
The retailer shares his top tips for seasonal success as new research reveals c-stores are vital to most Christmas shoppers
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Promotional FeatureHow to merchandise biscuits to boost your sales
Within biscuits, like many other categories, consumers are consistently drawn to brands they know and trust. Find out how to boost your biscuit sales through different approaches to merchandising the category and maximising the opportunity afforded by NPD.
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Product NewsEat Natural launches multi-media campaign
The campaign will cover out of home, digital and social media advertising as well as in-store media
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Features and analysisCounterfeit ‘Wonka Bars’ warning issued by FSA
The counterfeit bars may be unsafe to eat
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Product NewsFerrero’s Kinder Cards debut on TV
Ferrero UK has launched a brand-new TV campaign for Kinder Cards.
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Product NewsNutella launches TV ad for Pancake Day
Ferrero is set to inspire shoppers this pancake day with a new Nutella TV campaign, ‘spread a Nutella smile’
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Products In DepthSeven things you need to know about Easter
Larger eggs and premium baking lines are driving growth
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Product NewsFerrero reveals Easter line-up and plastic reductions
The firm is refreshing its packs and adopting more sustainable packaging
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Products In DepthSeven things you need to know about Cakes & Biscuits
Find out the latest on increasing demand for on-the-go products and challenges posed by the upcoming HFSS legislation.
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Product NewsFerrero relaunches convenience retailer advice website
The site includes updated stocking information and exclusive offers
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Products In DepthSeven things you need to know about Spring Occasions & Easter Impulse
Spruce up your seasonal sales with these key insights
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Products In DepthSeven things you need to know about Christmas Confectionery
Find out the winning formats across seasonal self eat, sharing and gifting.
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Product NewsFerrero gets festive with Christmas range reveal
The confectioner is adding a new Ferrero Rocher gifting line as part of its 2021 offer.
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Product NewsNew Ferrero Rocher Bars launched
Ferrero has unveiled a new range of premium tablet bars.