Warburtons has launched a flurry of new lines. White Plus Wholegrain (rrp £1.25) and White Plus Milk & Calcium (£1.35) come in 750g loaves and mark the brand’s debut in the half and half market. It has also extended its Seeded Batch range with Toasted Seeds and Seeds & Cereals (rrp £1.80). Its £8.2m breakfast campaign will back the lines.
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