Beechdean Ice Cream Group has unveiled a six-strong impulse ice cream range.
Beechdean Ice Cream Group has unveiled a six-strong impulse ice cream range.
This comprises: a SpongeBob SquarePants orange ice lolly (rrp: £1); a Dora the Explorer strawberry ice lolly (rrp: £1); strawberry and chocolate SpongeBob SquarePants ice cream pots (rrp: £1); plus two luxury chocolate stick ice creams in classic and white flavours from its premium Loseley brand (rrp: £1.50).
“We have an aggressive growth strategy for Beechdean Ice Cream Group which will see us treble the size of the business over the next four years,” says managing director Andrew Howard.
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