Kettle adds lime & black pepper seasonal variant

Kettle Chips has introduced a new seasonal flavour to its range.

Lime & black pepper is available now and comes in 150g sharing bags (rrp £2.19). The variant comes in a lime green bag to stand out on shelf more and contain no artificial ingredients or added MSG.

Marketing director Andrew Slamin said: “The seasonal editions play a key role in delivering flavour innovation in the category and generating consumer excitement. Kettle Chips 150g sharing bags are outperforming the market, with sales up 15.7% year-on-year. Retailers can take part in this success – stocking Kettle Chips will deliver additional sales as the brand is a major driver of overall category growth.”