All Heineken articles
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Features and analysisRetailer wins trip to Sevilla as part of Cruzcampo competition
A London retailer has won a trip to Sevilla in Spain thanks to Heineken UK’s Cruzcampo brand
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Product NewsFosters teams with Professional Darts Corporation for sponsorship deal
Foster’s has announced an exciting new sponsorship deal with the Professional Darts Corporation
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Features and analysisHeineken and more target young males in Christmas drink-driving campaign
Famous alcohol and pub brands, including Heineken and Fuller’s, have this week joined the government’s new Think! campaign
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Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
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Product NewsHeineken UK unveils spooky POS material to maximise seasonal opportunity
Retailers can also enter a competition via the microsite to be in with a chance of winning a Halloween-themed uniform for their staff
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Promotional VideoHow I grew my no- and low-alcohol beer sales by 45%
Find out what top tips one leading retailer implemented in his store to boost sales by of his no & low-alcohol offer by 45% after just one month.
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Product NewsRed Stripe breaks into RTD cocktails with launch of Rum Stripe
Heineken UK said the innovation taps into changes in drinking habits among Gen Z consumers
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Promotional FeatureScore with no & low alcohol
Leverage the growing no & low alcohol category and maximise sales this summer and during sporting occasions.
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Product NewsStrongbow and Pride partnership celebrated in Booker depot activations
Heineken UK is celebrating Brighton & Hove and Manchester Pride 2024 by running exclusive Strongbow activations in Booker depots
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Promotional FeatureWhy choice is key to maximising beer and cider sales during sporting occasions
Discover how you can meet your shoppers’ varying needs, and maximise sales opportunities, over this year’s summer of sport, by following these top tips.
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Product NewsHeineken UK commits to maximising cider sales for retailers this summer
The ’Explore A Wider World of Cider’ campaign aims to keep cider top of mind for shoppers throughout the summer
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Product NewsHeineken adds Strongbow Strawberry to range
Strongbow Strawberry is rolling out now in 4x440ml can and 500ml bottle formats
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Product NewsFoster’s launches holiday promotion for consumers and retailers
The brand has 11 x £5,000 Lastminute.com vouchers to give away
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Products In DepthSix things you need to know about Beer & Cider
Premium and craft lines offer opportunities aplenty
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Product NewsHeineken kicks off summer of sport with glassware promotion
Heineken is launching limited-edition sport packaging and glassware across its Original and 0.0 variants to celebrate the upcoming summer of sport, available to grocery, wholesale and convenience retailers
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Product NewsBirra Moretti launches new lager Sale di Mare
It is now available in multi-packs of 4x330ml (RRP £7) and single 660ml bottles across wholesale and convenience channels
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Product NewsHeineken unveils Foster’s Proper Shandy
Foster’s Proper Shandy (3% ABV) is available across the grocery, wholesale, and convenience channels in 440ml packs of four and ten
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Products In DepthSix things you need to know about Christmas Alcohol
Get your customers in the spirit this season
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Product NewsHeineken’s Cruzcampo lager brand hits the UK off-trade
The brand was launched into the on-trade in April 2023 and is now available through Booker
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Product NewsHeineken renews partnership with Coronation Street and Emmerdale
Heineken 0.0 will remain on draught in Emmerdale’s Woolpack and Coronation Street’s Rover’s Return