Londis is hoping to serve its retailers heartier sales with a revised breakfast package.

Featuring 19 ‘must stock’ products, promotions and a best practice guide, the new package aims to help Londis retailers capitalise on breakfast, which according to Londis is the most widely-consumed meal at home.

The range includes products from the SuperValu own-brand range including SuperValu smoked back bacon, SuperValu free range eggs and SuperValu Apple Juice.

Products will be featured in regular three-weekly promotional offers on breakfast lines and promoted on consumer leaflets.

The best practice breakfast guide includes top-tips, guidance on how to minimise waste and advice on complying with chilled legislation.

Getting the breakfast offer right was a “quick and easy” way for independent retailers to drive sales, said Scott Wharton, Londis’ sales director.

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