To celebrate the successful launch of Maryland White Choc packs earlier this year, the cookie brand is running an exclusive competition just for convenience retailers.
Five lucky retailers will have the chance to transform their stores into a Mary-land, with one of these also winning a year’s worth of stock. The competition will continue to help stores make the most of the white chocolate opportunity.
To enter, all retailers need to do is purchase one case of Maryland White Choc and one of Maryland Choc Chip in either standard or pricemarked packs, then text ‘Maryland’, their full name, business name and postcode to 85100, and upload a photo of their receipt to be in with a chance of winning. (texts charged at standard network rate. Please retain receipt. Internet access required for receipt upload).
If successful, they will receive everything from branded POS and themed decorations to stock to sample, with one lucky winner also receiving a year’s worth of stock.
Colin Taylor, trade marketing director at supplier FBC UK comments: ‘Maryland White Choc has gone down a treat with both shoppers and retailers, and we want to continue the fun – and what better way to do that than by transforming stores across the nation into Mary-lands? This initiative gives retailers the chance to create an immersive shopping experience for their customers.”
This competition coincides with Maryland’s return to TV screens, reinforcing the brand’s presence in the market. On screens from August 1st, the advert is set to reaffirm Maryland’s family-focused brand positioning.
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