A group of retailers and cash and carry managers enjoyed an early Christmas present courtesy of Red Bull with a trip to Sri Lanka last month.
The all-expenses-paid trip was the culmination of a national merchandising campaign for the energy drink brand which saw retailers and cash and carry managers build cricket-themed displays in stores and depots, with the most creative and top-performing traders rewarded with a place on the trip to see the England cricket team take on Sri Lanka in the capital Colombo.