Nisa has revealed that its new delivery App has resulted in a 20% reduction in distribution-related calls to its help desk just seven weeks after launch.

The group launched the App in March to give its members real time progress updates on their deliveries, in order to drive efficiencies in its helpdesk service.

It said the App achieved 1,000 hits in the first week, rising to almost 5,000 hits to date, coinciding with a significant fall in the number of associated calls into the helpdesk, freeing staff to handle other enquiries and assist more retailers.

Lee Vickers, head of logistics, said: “There are a lot of staffing costs associated with receiving deliveries into store and we wanted to give our members the best opportunity to manage those costs, while also increasing the efficiency and effectiveness of our helpdesk service.

“It has proved very successful on both counts with more retailers using the app week on week and the number of delivery related calls dropping significantly as a result.”