Nisa has launched a new Wine Festival promotion to help its retailers drive footfall and spring sales.

The annual in-store event gives store owners access to a range of wines supported by bespoke themed marketing including specialised POS.

A wide selection of white, red, rosé and sparkling wines are available through the Wine Festival, running for three weeks from now until May 6.

Promotions include I Heart 75cl wines at £4.99 and the I Heart Prosecco at £6.99, The Straw Hat 75cl wines at £3.99 and selected 75cl Blossom Hill wines at £5.49 each.

Nisa’s Business Manager for Licensed, Asa Chamberlain, Business Manager for License,_said: “We are now experiencing some real success with our Wine Festival events that have become a firm favourite both with our retailers and their customers. We are confident that this event will again support our members with a competitive offer and help them to drive sales with some fantastic deals on a wide range of wines.”