All Pernod Ricard articles
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Product NewsPernod Ricard UK ignites festive spirit with marketing push ahead of crucial December trading period
The wine and spirits supplier aims to inspire consumers to choose premium spirts as the perfect gift or the ultimate addition to any home celebration
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Product NewsJameson teams up with football brand Admiral for retro inspired tracksuit
It follows the whiskey brand’s partnership with the English Football League
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Product NewsAbsolut goes pop with Warhol-inspired exhibition
Absolute Vodka to showcase artists at London’s Saatchi Gallery
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Product NewsTom Daley features in ‘Don’t Drink and Dive’ Malibu campaign
The campaign has been designed to raise awareness of the dangers of drinking alcohol in/around water
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Product NewsPernod Ricard UK launches first UK campaign for tequila brand Altos
Tequila brand Altos is kicking off a new campaign to “challenge negative perceptions about drinking tequila”
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Product NewsMade for Drink teams with Brancott Estate for new flavours
Made for Drink has partnered with Pernod Ricard’s Brancott Estate Sauvignon Blanc to launch two new flavours
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Product NewsJameson and Classic Football Shirts kick off limited-edition bottles
It comes as part of the brands four-year deal with the English Football League
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Product NewsAbsolut Vodka and Sprite RTD cocktail launches in UK
The cans have an MRRP of £2.30 and are sold in case sizes of 12
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Product NewsJameson kicks off new campaign encouraging football fans to drink responsibly
The campaign comes after Jameson’s partnership with the English Football League
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Product NewsAbsolut extends collaboration with UK Eurovision contestant Olly Alexander
The campaign follows the launch of a limited-edition bottle, Absolut Mosaik, designed by Olly Alexander.
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Product NewsAbsolut unleashes the buzz with new honey flavoured vodka
The new product will launch to the off-trade in April
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Product NewsBeefeater 24 unveils new sustainable makeover
The new look boasts improved sustainability credentials
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Products In DepthSix things you need to know about Christmas Alcohol
Get your customers in the spirit this season
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Product NewsJameson announced as Official Partner of the English Football League
As an Official Partner of the EFL, Jameson will have a strong presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two
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Product NewsHavana Club teams with Places+Faces for limited edition bottle
Havana Club has joined forces with Places+Faces to launch a limited-edition bottle available exclusively to convenience retailers
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Products In DepthSeven things you need to know about Spirits & RTDs
Shake up your offer to make the most of summer cocktail season
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Product NewsPernod Ricard to distribute Sovereign Brands in the UK
Effective 1 July 2023, distribution is formally transferring to Pernod Ricard UK from Amber Beverage as part of a long-term partnership initiated between Sovereign Brands and Pernod Ricard in September 2021
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Product NewsMalibu Strawberry unveiled by Pernod Ricard
Malibu Strawberry in a 70cl format and Malibu Strawberry Daiquiri 250ml RTD are the latest additions to the range
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Product NewsAbsolut adds Wild Berri flavour to its range
The new variety has been launched as part of Absolut’s mission to deliver high quality vodka designed for mixing
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Product NewsAbsolut launches RTD cocktails range
The range includes Passionfruit Martini, Espresso Martini and Strawberry Spritz