All Pernod Ricard articles – Page 2
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Product NewsCampo Viejo to ‘Add Some Pasión’ in new campaign
The new Campo Viejo campaign runs until the end of April
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Product NewsMalibu Pineapple adds price-mark to RTD cans
Pernod Ricard is adding a new £2.19 price-mark to its Malibu Pineapple ready-to-drink (RTD) format
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Product NewsNew limited edition bottle unveiled by Absolut
The new limited edition bottle is available now
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Product NewsMalibu to offer discounted journeys home to help keep students safe
Malibu’s #GoodVibesOnly campaign will offer discounts on journeys home for students
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Product NewsBeefeater teams up with London artist Lakwena for new look
Lakwena has given Beefeater London Dry a makeover with a limited-edition, new label in the artist’s signature style
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Product NewsMalibu unveils ‘Do Whatever Tastes Good’ brand positioning
Malibu has unveiled new brand positioning, encouraging consumers to “Do Whatever Tastes Good”
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Features and analysisProduct Showcase: Spirits for Father's Day
We take a look at some of the latest spirit launches that may catch consumers’ imagination in the run up to Father’s Day
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Product NewsAbsolut Passionfruit Martini available in RTD format
Absolut has launched its Passionfruit Martini in a “bar quality” ready-to-drink (RTD) format
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Product NewsCampo Viejo’s Decanta La Vida campaign unveiled
Campo Viejo has returned to screens with its ‘Decanta La Vida’ campaign
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Product NewsAbsolut refreshes bottle design and range
Absolut has revealed its new bottle design and remixed flavoured range
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Product NewsAbsolut launches new limited-edition bottle
The limited-edition bottle will be available from the end of February
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Products In DepthEight things you need to know about Christmas Alcohol
Consumers are ready to have a very merry Christmas following last year’s restrictions
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Product NewsCampo Viejo introduces eco-friendly packaging
The Spanish wine brand re-designs its bottles and labels in a bid to be more sustainable.
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Product NewsPernod Ricard debuts Jameson Orange into the convenience channel
Jameson Orange will be available in Booker and Costco from mid-August.
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Product NewsNew 'Funshine' campaign launched for Malibu
Pernod Ricard has launched a new global media campaign for Malibu.
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Product NewsMalibu launches new watermelon-flavoured range
Malibu Watermelon and Watermelon Lemonade have been launched in time for the summer.
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Product NewsPernod Ricard launches Rutas de Cafayate Malbec into impulse channel
Pernod Ricard UK is launching its new Argentinian wine brand Rutas de Cafayate into the impulse channel.
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Product NewsNew bottle design and lower ABV for Kahlúa
Kahlúa has launched a new bottle design featuring stronger coffee cues and a new brand image.
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Product NewsBeefeater ready to drink range launched into convenience channel
Pernod Ricard UK has unveiled a new range of ready-to-drink (RTD) cans for its Beefeater brand.
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Product NewsAbsolut Watermelon launched by Pernod Ricard
Pernod Ricard has launched a new watermelon variant to the Absolut range.
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