All Premier Foods articles
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Product News
OXO invests £2.7m into new TV campaign
OXO is on screens with a new TVC as part of a £2.7 million media investment behind its new range of Oxo Stock Pots
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Product News
Premier Foods goes bananas with new Despicable Me 4 promotion
Premier Foods is partnering with Universal Studios to launch an on-pack promotion to celebrate Despicable Me 4’s release this summer
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Product News
Premier Foods kicks off Summer of Cricket retailer competition
Premier Foods is giving independent retailers the chance to win huge prizes this season as it launches its Summer of Cricket campaign for the second year in a row
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Products In Depth
Five things you need to know about Cakes and Biscuits
With the right pricing and promos category sales can take the biscuit
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Product News
New Easter promotion added to Mr Kipling and Cadbury Cakes
Mr Kipling and Cadbury Cakes are launching an on-pack competition to give shoppers the opportunity to win adventures through its cake packs
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Product News
Batchelors launches Aquaman promotion offering retailer prizes
Batchelors has launched an exclusive promotion, open to Unitas’ UK customers and Bestway’s GB customers
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Features and analysis
Premier Foods expands Fareshare dinner giveaway
The competition is part of the firm’s goal to donate one million meals to FareShare annually.
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Product News
Premier Foods festive range grows to include four new lines
Premier Foods is introducing four new limited-edition products across its flavour and seasoning brands, Bisto, Paxo and OXO
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Product News
Sharwood's celebrates National Curry Week with retailer competition
Sharwood’s has launched a new and exclusive competition for independent retailers to win a meal for their local community
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Product News
Mr Kipling grows Halloween range with Chocolate & Orange Slices
Premier Foods is expanding its Halloween range for 2023 with the introduction of Mr Kipling Chocolate & Orange Slices
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Product News
Premier Foods offers cricket tickets in new partnership deal
Premier Foods is offering independent retailers the chance to win tickets to this summer’s England International cricket matches at The Kia Oval as part of a new partnership deal
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Product News
Premier Foods reveals Cadbury Cake bars and Mini Rolls cash prize promo
The on-pack promotion gives shoppers the chance to win up to £1,000
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Products In Depth
Five things you need to know about Cooking at Home
Why the appetite for at-home meals is a recipe for c-store success
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Products In Depth
Six things you need to know about Easter
Despite cost-of-living woes consumers are set to shell out in c-stores this season
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Product News
Mr Kipling adds Hot Cross Pies to Easter range
Mr Kipling has expanded its non-HFSS compliant Deliciously Good range with the launch of Hot Cross Pies.
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Product News
Premier Foods introduces PMPs for Batchelors range
Batchelors has introduced new 89p price-marked packs (PMPs) across its Super Noodle and Pasta pots range
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Product News
Premier Foods tackles food waste with meal ideas initiative
Premier Foods has launched a new campaign to help consumers transform their leftover ingredients into meals and reduce food waste
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Product News
Mr Kipling adds low-sugar option to Halloween range
Premier Foods has revealed a healthier option for Halloween with its new Mr Kipling Deliciously Good Toffee Apple Pies
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Product News
Ambrosia enters breakfast market with Ready to Eat Porridge range
The porridge pots are available in Original, Raspberry, and Golden Syrup flavours
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Product News
Product Showcase: HFSS-compliant grocery
Want to make sure you’re stocking the latest products that aren’t hit by HFSS legislation? We cover some of the most recent non-HFSS launches in grocery