Coca-Cola European Partners (CCEP) has launched a new 250ml can format for Schweppes Sparkling Juice Drinks to offer more soft drink choices whilst helping retailers tap into the consumer preference for premium products to consume whilst on-the-go.

Schweppes Sparkling Juice Drinks, made with natural flavourings and with no added preservatives, will now be available in a smaller 250ml can from the end of March. The new format replaces the 330ml can and will appeal to health conscious consumers looking for an adult soft drink that doesn’t compromise on quality or taste. The drink has only 50 calories per 250ml portion, and comes in Grapefruit and Blood Orange and Lemon and Elderflower flavour variants.

The new format has a sleek and modern packaging design which taps into the growing trend for premium adult soft drinks for instant consumption (Nielsen, Total GB, Value, MAT to 17.12.16). A sampling plan across the summer will help to deliver the launch of the new 250ml can format.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “The new, sophisticated pack design will standout on shelves and convey the premium credentials of the Schweppes Sparkling Juice Drinks brand to shoppers wanting something different to their usual soft drink choice.

“The 250ml can size will offer consumers a low calorie, great tasting option whilst delivering an ideal accompaniment for food occasions whilst on-the-go. We’re confident that the new look and size that will help retailers boost their sales of adult soft drinks.”