Tyrrell's has unveiled a new marketing campaign and redesigned its entire range. The revamped packs highlight the Englishness of the brand and illustrate quirky ways to adopt an English lifestyle, such as 'eat a burnt sausage in the rain' or 'enjoy a cup of Earl Grey and a biscuit'.

Tyrrell's is supporting the redesign with a marketing campaign that will focus on digital and social media. It encourages consumers to get involved via the new Tyrrell's website, asking them to become taste testers and win free crisps.

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