Gatorade has launched an on-pack promotion offering £1m-worth of prizes including sports equipment, holidays and music downloads. The promotion, which starts in January and runs throughout 2010, features on-pack codes which can be banked on www.gatorade.co.uk, or via text, and allows consumers to trade them in for goodies and enter competitions for weekly prizes.

rrp: 95p-£1.09

tel: 0845 758 178

Topics