Rollover has launched a joint branded promotion with Cineworld offering consumers the change to win one of 1,500 cinema tickets in a free prize draw.
For a period of two months from December, existing Rollover Hot Dog trays will be replaced with limited edition trays advertising the promotion and promoting MyCineworld with a 10% discount. They will feature a QR code that can be scanned to access the promotion on the Rollover Facebook page.
“With very little activity of this type in the food to go area we are very pleased to be linking up with such a high-profile partner as Cineworld,” said Tony Owen, sales and marketing director. “With so many good films out at the moment, lots of people will be enticed to buy a Rollover Hot Dog and go to the cinema.”
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