GlaxoSmithKline is driving sales of Aquafresh with an on-pack promotion, which gives customers the chance to win a family holiday to Florida. Kicking off on October 16, the competition runs across the core adult and children’s portfolio, and will also offer secondary prizes such as two minute egg timers to encourage people to brush their teeth properly. The campaign will benefit from a £2.4m marketing campaign, which launched last month, including TV sponsorship, outdoor, digital and press activity.

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