Aspall Cyder has unveiled a new super premium cider in a 330ml can.
Aspall Crisp Apple Cyder will roll out nationwide from April, ahead of the key summer season. It is the first Aspall product in a 330ml can, available in four- and 10-can multipacks.
The launch will be backed with a dedicated marketing and PR campaign running throughout the spring and summer months, alongside in-store activations, building on the brand’s ‘Cyder Made Finer’ above-the-line campaign across its wider portfolio.
Stuart Ayre, marketing controller for cider at Molson Coors Beverage Company, said: “More people are looking towards cider in cans but there’s a gap in the market for a super premium option. Aspall Crisp Apple Cyder is perfectly placed to tap into that opportunity, offering a more sophisticated option for consumers to pick up and enjoy. Early consumer research showed that the product appealed to both existing cider drinkers and consumers that would usually drink RTD cocktails, so we’re confident that it can increase the category’s penetration and appeal to a wider range of consumers.”
No comments yet