Bacofoil has invested in a new ATL campaign to support its Non-Stick Kitchen Foil, which has also received a packaging redesign.

The new TV advert launches on May 7 and will run for five weeks. The campaign is targeted at families and will run across multichannel and digital platforms.

Alongside the new creative, Bacofoil has also introduced refreshed packaging with a modern look across its product range.

The redesign will apply to Bacofoil The Non-Stick Kitchen Foil, The Original Foil, All Purpose Cling Film, Baking Paper, Non-Stick Baking Paper, 2 in 1 Parchment & Foil, All Purpose Zipper Bags and Double Seal Freezer Bags.

Zoe Lunn, senior brand manager at Bacofoil, said: “We’re proud to announce the launch of our new look – we think the new packaging is more slick, modern and will clearly stand out on the shelf, highlighting product USPs. Our TV creative will support our key product – Non-Stick Kitchen Foil – and give it a boost by highlighting how it can help families with the notorious issue of messy, sticky food!”

Bacofoil is available to indepeednet retailers and The Non-Stick Kitchen Foil has an rrp of £2.95 for 10 metres.