Bazooka Candy Brands is excited to announce the launch of Juicy Drop Mallows this summer - sweet soft and fluffy marshmallows with a Juicy Drop sour twist - bringing excitement to the Marshmallows category.
Juicy Drop is a confectionery brand known and loved by kids across the globe for its unique combinations of sweet and sour. It is a leader in confectionery innovation since its origin in 2007 and has seen viral success across social media. Its Gummy Dipperz has been the most successful launch in Children’s confectionery in the last four years, both in the US and UK, helping the brand grow ahead of the confectionery market at a whopping 81% (UK Circana MAT Value % vs YA data to 9/6/2024).
Juicy Drop Mallows are available in Raspberry and Cola flavours in 100g sharing bags, shipped in shelf ready packaging containing 20 bags per case. Priced at £1.25, it is hoped the new mallows can shake up the market, which is dominated by strawberry and vanilla lines.
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