Kervan Gida UK’s Bebeto confectionery brand is appearing in homes across London and surrounding counties this autumn in its first ever TV campaign. ‘Everything’s Bebetter with Bebeto!’ promotes the brand’s new Gummies range, made with fruit juice and no artificial colours.
The advert is running on Sky for four weeks following a significant six-figure investment, which is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing and consumer sampling. Bebeto’s TV debut is a core element of Kervan Gida UK’s growth plan, which has seen sales jump +38% in the last year.
The focus of the ad is the four-strong Bebetos Gummies 150g sharing bags range, with Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix, which launched in this popular format earlier this year. The hero flavour in the advert is Gummies Fizzy Watermelons.
The 30-second TV ad takes viewers on an exciting road trip with a difference as the ‘Bebeto arm’ brings sweets and relief amongst three friends exclaiming ‘Everything’s Bebetter with Bebeto’.
“We’re very excited about our new campaign,” says Stuart Johnston, managing director at Kervan Gida UK Ltd. “Bebeto is all about enjoying the little things in life and providing moments of happiness for consumers. We’re making a major marketing investment in our vision for the brand, which is to drive it into the worldwide sugar confectionery top five by 2023. This autumn’s UK TV debut is a central part of the plan.”
“In the last year multipacks and sharing sweets’ sales value grew 3.9% [Nielsen IQ 52 we 10.05.21 Share of Sales Value],” says Johnston. “It’s all the more reason to promote Bebeto sharing bags and help make sharing moments extra special.”
The Bebeto UK range includes Laces, Soft Candy Pencils, Gummies, Marshmallows and Bubble Gum lines.
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