Bebeto unveils liquid-filled gummy fried eggs in time for Easter

Confectionery challenger brand, Bebeto, has unveiled two new Easter treats, including a ‘market-first’ in the form of liquid-filled gummy soft fried eggs.

The new Runny Eggs are liquid-filled gummy soft fried eggs containing three flavours (Mango, Orange and Peach), each with a lemon liquid filling. This marks the first time liquid-filled technology has been used on a fried egg sweet. They are available in 130g hanging bags (£1 RRP) and they contain no artificial colours or flavours and are halal certified.

The second Easter launch, Spring Parade, are fruit flavoured gummy sweets that come in four different Easter-themed shaped sweets (chickens, easter eggs, sheep and bunnies). The treats come in three fruity flavours (raspberry, kiwi and passionfruit) and will be ideal for Easter hunts, gifting and seasonal bake decorations. They are available in 150g hanging bags (£1 RRP).

Both lines are now available in Spar and Parfetts.

“This is the first time liquid-filled technology has been used on a fried egg sweet, and we’re thrilled to be leading pioneers,” says Phil Hulme, commercial director at supplier Kervan Gida UK. “Liquid-filled technology is one of the most exciting trends in confectionery and is particularly popular with Gen Z, who love experimenting with bold flavours and textures. This marks an exciting new chapter for Bebeto in the UK.”