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Kefir brand Biotiful Gut Health is on a mission to reset the Nation’s Gut Health with the launch of a national campaign starting this week.

Its Gut Health Reset campaign is the biggest marketing campaign yet for Biotiful, and comes after a phenomenally successful year which saw the brand grow its leadership of the UK kefir category.

Research has shown that 84% of consumers in the UK know the importance of Gut Health, but only just over half of those are proactively doing something to improve their own. However, 46% of consumers are aware that kefir is one of the best natural solutions to better gut health – meaning there is a clear opportunity for Biotiful to inspire the nation on how to make kefir part of their daily health and wellness routine.

Throughout January and up to March, Biotiful is inspiring consumers to take on a fortnight gut health challenge designed to help them reset their gut health through regular consumption of kefir, a nutrient-dense diet and regular exercise – leading not just to better gut health, but also to improved overall health and wellbeing.

Studies show that adding a daily Kefir to your routine for 14 days will increase the diversity of your gut microbiome. And a strong, healthy gut microbiome is linked with a wide range of health benefits, from improved immunity, less bloating, better mood, even weight loss.

To further support this campaign, Biotiful have recruited a panel of Expert Biotiful nutritionists to provide in-depth advice and guidance on the health improvements and how to get the maximum benefit from incorporating kefir into their daily routine.

The national multi-channel campaign will run across OOH advertising, digital, social and retail activation, building on previous successful campaigns.

Speaking about the new campaign, CMO, Vince Lawson said: “We believe everyone deserves to experience the transformative benefits of natural gut health. Our new campaign will educate the nation with the benefits that good gut health can have on overall health and wellbeing and inspire them to enjoy kefir as daily ritual that will make them feel better in so many ways.”

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